RED....Sex, Passion, Danger

What colors attract people to you and your business?

Visual presentation of your brand, your company or product turn of or turn off people and their attention. Colors  will determine if people will start reading your article or will be noticed your ads. Colors influences how someone will respond and behave. If you go into fast-food restaurant you can see warm and happy colors because they want to you to feel happy and come back.

The cultural basis for color symbolism can be very powerful, and if you don't understand what you're saying with your colors, you can make big mistakes. Red color in China symbolizes good luck and celebration, in India purity, in Western countries excitement, danger, love, passion, stop. Green color in China symbolizes exorcism, in India Islam and in Ireland it's a symbol of the entire country. Orange is color of the Halloween, creativity and autumn. Blue color in Iran symbolizes heaven and spirituality and in the Western countries it is  a symbol of depression, sadness, tradition and conservative.

In business, colors have different meaning. In America, green is associated with jealousy or money.

Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.

So, don't choose the colors because they are your favorite than pick your colors for your market.

AIDA

The AIDA model of advertising is the simplest and also most powerful formula you'll ever find anywhere. It stands for Attention, Interest, Desire, Action.

Attention
The first thing your copy needs to do is grab the reader's attention. You achieve this with your headline. Your headline should immediately catch your readers' attention and offer a clear benefit for reading the rest of the copy. The headline should be about your readers - not about you.

Interest
The next thing the reader sees after reading your headline is the first line of your copy, this first line has to be strong enough, and compelling enough to get them to want to read the next line.

Desire
You need to convert your reader's interest into a strong desire for what you're offering. That's why most copy should be long, much longer than you think.

Action
Tell customers what to do, because if you don't... they like as not won't bother. "Buy my product! You must have them all!"

Fridge Magnets

"A refrigerator magnet is an ornament, often whimsical, attached to a small magnet which is used to post items such as shopping lists or report cards on a refrigerator, or which simply serves as decoration." - wikipedia

Originally the magnet was a small unprinted patch that was stuck to the back of a leaflet or card and designed as a simple memory-jogger. If you or your company wants a good ad make bunch of fridge magnets and give them for free. Everyone likes fridge magnets. Put your logo, company name or some other picture and you will have permanent free ads. Do thing different!

Flyer

"A flyer (also spelled flier or called a circular, handbill or leaflet) is a single page leaflet advertising a nightclub, event, service, or other activity." - wikipedia

Flyers are a mass marketing tool. They are very important because flyers bring business to you. They are cost-effective and also direct advertising tool. The 1/4 page size flyer is the most versatile promotional tool you can get. Dimension of a tipical flyer is 4.5" x 5.5". Flyer must be clear, intersting, simple, intrigue, provocative and attractive. Design and colors are important too. Flyer must be innovative and original to intrigue your customers.


So put up some flyers!

Software training

'Online software training videos that really work.
Learn software from Adobe, Apple, Microsoft and more.
Classes for beginners to experts.
Learn at your own pace: Play, pause, rewind.
Watch one tutorial at a time, or a whole course.'

Today I went to lynda.com and I found they have over 1,000 courses. Since I'm very interested in graphic design I decide to learn Adobe Illustrator. Right now I'm studing their course Illustrator CS4 Essential Training. After that I'll will start learning some advanced modes and maybe some other courses like MS Office, Photoshop, Indesign or some 3D software. I don't know yet, we'll see. Try it and have fun!

Adobe Illustrator

Illustrator is used to create vector-based graphics which — contrary to raster-based editors such as Adobe Photoshop — can be easily rescaled without the loss of quality. Illustrator is used to quickly transform hand-drawn sketches on a sheet of paper into colorful digital images. To master Adobe Illustrator isn’t easy; and the creating process of professional illustrations requires both time and patience. The new Illustrator is faster, flashier, and more colorful, yes. Try it.

Short your link - bit.ly

I just find out how to shorten links for twitter. Not just for twitter but for everything I like. I registered on http://bit.ly/ website and it is very simple to use. Design of the page is simple too and very easy to use. There you can analyze who clicked on your web page. Also there are charts which shows you clicks, referrers details and location details of your page viewers. I will try to put the link on my blog. I saw they have QR code. I like it. After all I think shorten link service is great for all the people who shares links via mobile phones. Very very usefull thing.

Logo

'A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.' - wikipedia

Why is a logo so important? What message does it sends? Who are potentional viewers? Why is important to have a logo? How to design a logo? Why logo design is important? How to price a logo? Tell me...

@paperclipview

'Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.' - twitter

I just signed up and find out it is very simple to use. Place where you can write your little mind thoughts. Very usefull to share your ideas, feelings and thoughts with others without writing large posts and essays. One word or sentence is enough to tell and entertaine your followers. Very usefull for business too. 

QR Code

'A QR code (short for Quick Response) is a specific matrix barcode, readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.' - wikipedia

There is a head­long stam­pede at moment for pub­lishers to do an app. All we hear is ‘must do an app’, ‘can we show you our app?’ If print still has a role to play, and we accept that we are moving inex­or­ably towards a pre­dom­in­antly digital world, is there a better way to tie print and digital together?

Little new product

Research! Research! Research! The learning from research enables to view the customer's eyes. Most important is to specify and understand the audiences you most want to engage and occupy their interests. People vary in terms of how they prefer to process, experience, or share learning about a new product. You need to put a lot of questions to have an right answer. A well reserached product has a good chance to succeed.

Outdoor circus

Have you ever ask yourself why your company should use outdoor advertising. It’s a great way to reach people where they live, play and work, on the roads they drive on, and the places they walk. When comparing outdoor advertising to other advertising mediums: TV, radio or print advertising, outdoor ads cannot be turned off or discarded. Viewers cannot fast forward through an outdoor ad. As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience especially as people spend longer periods of time commuting and away from their homes.

Free Advertising Forum

I just find excellent forum. Name is Free Advertising Forum. They got nearly 130,000 threads, 130,000 posts and 42,468 members. It is kind of business forum and they have (when you register) link exchange database. The stats are updated every minute & reset every 24 hours so everyone gets a chance to rank at the top. And if you make the top ten, you will be featured on every single page of the website and then thousands of links going back to your website. Isn't it just great.
So visit www.thefreeadvertisingsite.com register, leave an article and have fun.

EXIT festival 2011

The EXIT festival in Serbia has become one of the world’s most notorious festivals and 2011's edition of the festival will take place on July 7-10. Exit is an annual summer music festival in the Petrovaradin Fortress of Novi Sad, Vojvodina, Serbia. It is staged annually since 2000 and usually lasts four days (since 2003). Exit is one of the most highly regarded festivals in Europe, being nominated for ‘Best Overseas Festival’ in the UK Festival Awards. Held in the picturesque setting of an 18th century fortress by the Danube, the festival quickly grew in stature and reputation. From its grass roots political beginnings, over to occasional problems with financing, and ending with wide praise it's lately receiving, Exit tries to stick to its initial mission of providing relevant entertainment to Serbian youth while also bringing pertinent social topics to the forefront. So visit Exit and have some fun.

Learn from Apple

There is no denying that the way Apple markets its products is amazing. Apple understands they are talking to educated customers with discretionary income. Apple knows this demographic like you know your best friend. You need to know your customers and know your brand. Don't give customers what they want. When the iPad came out last year it was missing many features, most notably a camera. People couldn't understand how the iPad team could have missed this crucial element in such a YouTube, video world. But was this an accident or a planned strategy? Apple and their ad agency have created some of the most iconic ads in the history of the medium. And their success comes from a simple formula: never tell customers about a product when you can show them the product in action. Instead of talking about gigabytes and memory and processor speeds, the ads simply showed the device working. Whenever possible show your product at work, don't talk about it. Marketing should be an amplifier of your brand, not a distortion of it. Do not over-promise and under-deliver. This is a recipe for failure. Instead, make excellence the standard, not the goal.

Learn from The Daily

The question remains: How do you create an effective a mobile campaign? Simple: by scraping everything you know and starting over from the ground up. The solution for creating a successful mobile campaign lies in what The Daily has done for news. They looked at the technology first. Then they adapted its product, news, to take full advantage of the technology. The same has to be done when developing a mobile advertising campaign. You have to look at from what works best on the platform as opposed to trying to make old techniques fit new technology. Most mobile advertising still relies on banner ads, an invention carried over from laptops and desktops—which was just an extension of traditional print ads and TV spots. But we now have tablets and smart phones that are more powerful than the computers that put a man on the moon. Your mobile advertising should take full advantage of the tools and technology mobile provides. And this is not to say that banner ads are bad. In some situations they work well. But new tools demand a new way of doing things. Effective solutions don't rely on old ideas. Effective mobile solutions come from rethinking the problem from the ground up.

Professional copywriter

In today's content-driven, social media world, the role of a copywriter has become more important than ever. And while tweets may not need that professional touch, writing Web copy, blogs, print ads, or broadcast copy requires more than just someone with good grammar who can string a sentence together—especially if that writing reflects on your brand. Well written copy builds brands and it helps focus a marketing message and drives customers to act. Well written copy is relevant, personal, and engaging. Well written copy can be the difference between a market-leader and a market-loser. There is a difference between writing about something and knowing how to write about something. You could probably write something yourself, but a copywriter can usually do it a lot more effectively because they have the experience and skill. A copywriter can create a consistent copy style that will appeal to a target audience, develop an appealing personality for a brand, product, company, and establish a unified voice.

Apple's iPad 2

Apple's iPad 2 is thinner, lighter, faster and more full-featured, and incorporates enough changes and updates to maintain Apple's strong sales in the tablet market. The iPad 2 looks a lot like its predecessor, with a few important tweaks, like front- and rear-facing cameras. The new model weighs in at just over 1.3 lbs. That's about 3 oz. lighter than last year's version, and while a few ounces may not sound like much, every bit of weight that can be shaved off a tablet matters. The iPad 2 also features a 33% thinner aluminum shell with a flat back and beveled corners wrapping around the 9.7-in. screen. Despite early speculation that the new iPad would have a higher-resolution screen, the display specs haven't changed; the resolution remains 1024 by 768 pixels, with 132 pixels per inch. This is a device that has redefined how people use computers, and its reach is not limited to just consumers. Companies are rolling out iPads instead of more expensive laptops; healthcare facilities are using them. So are law offices and financial firms. In less than a year, it has found a home in the workplace.

HP Envy 17

HP Envy 17 is an excellent desktop replacement thanks to its stunning 17.3-inch display and solid performance. The brushed-aluminum design gets high marks, and pictures, videos and movies look great on the high-resolution display. Performance is good across the board. The base model comes with a 2.53 GHz Intel Core i5-460M processor, 500 GB hard drive, 6 GB of RAM and ATI Mobility Radeon HD 5850 graphics. With this configuration the HP Envy 17 can play most modern games. Other upgrades include a Blu-ray drive, dual hard drives and an extra battery. Battery life is one disappointment - less than two hours. Touchpad, which has problems with some multitouch gestures, including two-finger scrolling.

Asus G73Jw-A1

Asus G73Jw-A1 is a great gaming laptop for those who want serious performance without spending several thousand dollars. The 17.3-inch laptop powers through the most demanding 3D games, and graphics look gorgeous on the large high-resolution display. It comes with a powerful Intel Core i7-740QM processor, dual 500 GB hard drives, 8 GB of RAM and Nvidia GeForce GTX 460M graphics. Frame rates are excellent for all games, including "Far Cry 2." The Asus G73Jw-A1 also has serious multimedia chops, as evidenced by how easily it streams 1080p videos or plays HD movies. It also runs cooler than most gaming laptops, thanks to a redesigned exhaust system that routes heat away from the processor. Like most gaming laptops, the Asus G73Jw-A1 has underwhelming battery life -- less than three hours in most tests.