In today's content-driven, social media world, the role of a copywriter has become more important than ever. And while tweets may not need that professional touch, writing Web copy, blogs, print ads, or broadcast copy requires more than just someone with good grammar who can string a sentence together—especially if that writing reflects on your brand. Well written copy builds brands and it helps focus a marketing message and drives customers to act. Well written copy is relevant, personal, and engaging. Well written copy can be the difference between a market-leader and a market-loser. There is a difference between writing about something and knowing how to write about something. You could probably write something yourself, but a copywriter can usually do it a lot more effectively because they have the experience and skill. A copywriter can create a consistent copy style that will appeal to a target audience, develop an appealing personality for a brand, product, company, and establish a unified voice.
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