Saturday, March 26, 2011

Outdoor circus

Have you ever ask yourself why your company should use outdoor advertising. It’s a great way to reach people where they live, play and work, on the roads they drive on, and the places they walk. When comparing outdoor advertising to other advertising mediums: TV, radio or print advertising, outdoor ads cannot be turned off or discarded. Viewers cannot fast forward through an outdoor ad. As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience especially as people spend longer periods of time commuting and away from their homes.

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