Visual presentation of your brand, your company or product turn of or turn off people and their attention. Colors will determine if people will start reading your article or will be noticed your ads. Colors influences how someone will respond and behave. If you go into fast-food restaurant you can see warm and happy colors because they want to you to feel happy and come back.
The cultural basis for color symbolism can be very powerful, and if you don't understand what you're saying with your colors, you can make big mistakes. Red color in China symbolizes good luck and celebration, in India purity, in Western countries excitement, danger, love, passion, stop. Green color in China symbolizes exorcism, in India Islam and in Ireland it's a symbol of the entire country. Orange is color of the Halloween, creativity and autumn. Blue color in Iran symbolizes heaven and spirituality and in the Western countries it is a symbol of depression, sadness, tradition and conservative.
In business, colors have different meaning. In America, green is associated with jealousy or money.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
So, don't choose the colors because they are your favorite than pick your colors for your market.
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