'A QR code (short for Quick Response) is a specific matrix barcode, readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.' - wikipediaThere is a headlong stampede at moment for publishers to do an app. All we hear is ‘must do an app’, ‘can we show you our app?’ If print still has a role to play, and we accept that we are moving inexorably towards a predominantly digital world, is there a better way to tie print and digital together?
